Anthony Reininger

Anthony Reininger · HubSpot Solutions Architect

Anthony Reininger · HubSpot Solutions Architect

RevOps Engineering · Integrations · Portland, OR

I architect HubSpot systems revenue teams can actually run on.

Architecture, automation, integrations and custom code for companies that have outgrown their portal. I work as the technical owner of the system — not another admin clicking through workflows.

Partner status

HubSpot Agency Partner Certified

Certifications

RevOps · Inbound · Marketing Hub · LeanData

Background

Developer turned architect · B.S. Web Development

Availability

Taking on 1–2 engagements per quarter

02

Stack

Tools I integrate with HubSpot every week.

HubSpot is the system of record. Everything else gets wired in cleanly — with logging, retries and an owner.

HubSpot

Salesforce

Zapier / Make

Node.js

TypeScript

GA4 / Looker

Slack

Stripe / Billing

03

Experience

Eight years across HubSpot, RevOps and full-stack development.

2025 — Now

Chief Technology Officer · The Automation Company

Own the technical direction of a HubSpot partner agency: solution architecture, custom development standards, integration patterns and delivery quality across every client portal.

2023 — 2025

Sr. HubSpot & RevOps Solution Architect

Led B2B and B2C implementations end to end — data model design, migration, lifecycle automation and reporting — while building the custom-coded actions and middleware the native tools couldn’t cover.

2021 — Now

Independent HubSpot & RevOps Consultant

Freelance architecture, audits and integration work for SaaS, eCommerce and professional-services teams — including engagements through Profoundly Certified Pro and a Salesforce-to-HubSpot RevOps practice.

2018 — 2021

Developer & Marketing Technologist

Full-stack web development and marketing-ops work that became the foundation for how I approach HubSpot: as a software system with an API, a schema and a deployment process.

04

Selected work

Problems I’ve been brought in to fix.

Cybersecurity SaaS · Salesforce → HubSpot

Consolidated a disconnected Salesforce + HubSpot stack into one governed system.

Redesigned the object model and lifecycle, rebuilt lead scoring, and wrote a bidirectional sync so sales and marketing finally reported from the same numbers.

Result

Rep hand-off time cut from days to minutes; MQL→SQL conversion up 31%.

DTC eCommerce · Shopify + Klaviyo → HubSpot

Migrated a fast-growing brand off a patchwork of tools into HubSpot without losing history.

Built the Shopify order sync, mapped purchase behavior into custom objects, and rebuilt every automated campaign as testable HubSpot workflows.

Result

Zero data loss on cutover; email revenue attribution visible in HubSpot for the first time.

Events company · Custom objects + coded actions

Engineered a full event-management system inside HubSpot instead of buying another platform.

Custom objects for events, sessions and registrations; custom-coded workflow actions for capacity, waitlists and check-in; reporting the ops team runs themselves.

Result

Retired a $18k/yr events tool; one source of truth for attendee data.

05

Credentials

Certified where it counts.

HubSpot Agency Partner Certification

HubSpot · 2025

Revenue Operations

HubSpot Academy · 2025

Inbound

HubSpot Academy · 2024

HubSpot Marketing Hub Certified

HubSpot · 2024

LeanData Fundamentals

LeanData · 2025

Google Analytics Individual Qualification

Google · 2021

06

Start a conversation

Tell me what’s broken. I’ll tell you how I’d fix it.

Send a short note about your portal, your stack and what isn’t working. I reply within two business days with an honest read — and whether I’m the right person for it.